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The 2022 Growth Trends


At Wavemaker, we deliver growth. In fact, we’re experts in it.

When you operate at the speed of growth, you understand that the growth models of today will be useless tomorrow. That today’s trends are already yesterday’s has-beens, and that to outride the competition, you need to learn fast and move faster.

That’s why we make it our mission to always stay one step ahead of the seismic societal shifts that are changing the way audiences behave, buy and consume media—and to decode and operationalise these changes for our clients.

In this report you’ll find a breakdown of the key trends across content, people, innovation and media that we believe every brand will need to navigate next year. You’ll also find clear instruction on how you can harness them to unlock, maximise and transform your growth in 2022 and beyond. We hope you find it useful.

Read the 2022 Growth Trends Report.

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