Wavemaker Selected as Media Agency of Record by Amazon’s Podcast Platform Audible

We’re thrilled to share the news that we have won the $700m media review for Amazon’s audiobook and podcast provider Audible. We have won their business globally, including the US, Canada, UK, France, Germany, Italy, Spain, Australia, India and Japan.

Wavemaker beat out Audible’s incumbent agencies IPG in Europe and Publicis and Omnicom in the US by guaranteeing to provide them sustainable growth through one consistent network of excellence. Central to our pitch guarantee was our Positive Provocation that only Wavemaker could take Audible to the ‘Next Level of Performance’.

Audible is already a performance specialist with both tremendous scale as well as incredible growth potential.

​Here’s to a new chapter of positively provoking growth together.

“Wavemaker’s energised approach to media will help Audible reach many more potential customers around the world, and its global background will bring a nuanced, individualised approach to each marketplace in which we offer our service.” –  Cynthia Chu, Chief Financial Officer and Chief Growth Officer, Audible

“We developed bespoke principles to power Audible’s next level of performance, which will be underpinned with our market leading data and technology capabilities. We couldn’t be more excited to work with Audible and its teams around the world. We are two businesses very much culturally aligned through our vision for the future.”  – Toby Jenner, Global CEO, Wavemaker