The AI Virtual Assistant has already been a huge success, fostering trust and delivering a more personalised approach than before, with almost 20,000 questions answered from potential candidates in the first three months alone. We found that each user interacts an average of 26 times with the AI. This has resulted in a 50% reduction in live-chat traffic; freeing up agents to handle the most complex queries only.
Allowing candidates to ask any question they want, we also captured thousands of valuable data points, hearing directly from our audience about what they want, need and are worried about – giving us the ability to adapt the content over time.
And most importantly, we’ve already seen an increase in expressions of interest to join the Royal Navy, especially from traditionally underrepresented groups. We’ve already seen a 100% increase in interest from those from ethnic minority backgrounds; 64% increase amongst women, and 58% overall YoY for period since live.
“This complex project has been a brilliant collaboration between all our digital partners. And we’re only at the start of an exciting roadmap. Our ambitions for this solution are long-term, and I look forward to seeing its capabilities developing over time.”
Paul Colley, Director of Marketing, Recruitment & Attraction at the Royal Navy