Positively provoking brand fame
Noah blew up Tommy Hilfiger’s presence on multiple platforms. He was featured in the TikTok feeds for the New York Fashion Show, bringing 5.35M impressions to the fashion show, over 64K audience engagements during the live show. On Tmall, we pioneered the first instance of live-streaming ultra-realistic digital idols interacting with real people in virtual space getting 670k impression within one hour, No.1 on the hourly top list of menswear brands.
Positively provoking sales
Tommy Hilfiger E-commerce flagship store sales in the live-streaming room increased by 288% on the day of the virtual-person live-streaming event compared to an average day and more than 720% sales growth on Big Day. The campaign also led to TH’s ecommerce consumer base membership increases of 661% and the number of core consumers increased by 3 million, an increase of more than 300%.