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Engaging Canada’s Diversity: Changes in planning to meet a changing country


Explore with us changes in planning to meet a changing country.

Globally, Canada is spearheading Diversity, Equity and Inclusion (DEI) in media. 87% of Canadian media organizations are actively taking steps to be more diverse and inclusive (14% higher than the Global average) – And Wavemaker is leading the way.

In our session recording below, we outline the…

– Characteristics (incl. demographics, behaviours, needs)
– Media consumption habits
– Marketing and media planning considerations

…for DEI target groups so that brands appropriately show up and resonate authentically with Canadians to unlock new growth opportunities.

View a copy of the presentation in PDF format here: 2024 Engaging Canada’s Diversity – Wavemaker Canada

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