L’Oreál Paris: Men Expert

The primary hurdle we faced was persuading L’Oréal Paris to reconsider their pre-planned annual strategy. Our approach involved replacing smaller, fragmented campaigns with larger, impactful partnerships, with Fragleague being a standout choice. Wavemaker’s main challenge lay in inspiring L’Oréal Paris to take a bold leap into uncharted territory, specifically the realm of gaming. Our key objective was to establish a robust and enduring brand presence, prioritizing awareness as the main key performance indicator for the Hydra Energetic franchise. By targeting the right audience, packaging our media offerings strategically, and timing our efforts appropriately, we successfully forged a year-long partnership with Fragleague. Brace yourself for an immersive and transformative journey as we propel L’Oréal Paris to new heights of success.

Our diligent analysis of insights and data from the platform affirmed that Fragleague was a perfect match for our objectives. Notably, we observed a substantial population of male viewers engaging with streams, making it a relevant avenue for us to reach our target audience. Additionally, we discovered that this male audience exhibited strong loyalty towards their favourite streamers, presenting us with a unique opportunity. Capitalizing on this, we fostered direct collaborations with popular streamers from each Nordic country, nurturing fruitful relationships and garnering positive feedback along the way. Prepare to witness the seamless fusion of our brand with the gaming community, as we embark on an exhilarating journey of mutual appreciation and growth.

To maximize the impact of our partnership, we strategically implemented a diverse range of media integrations. One of the standout initiatives was the creation of the “Legends of L’Oréal” tournament, where four prominent streamers representing each Nordic country competed in popular games such as Minecraft and FIFA. This thrilling tournament took place four times a year, captivating audiences with the spirit of friendly competition.

We ensured seamless brand integration within the games themselves, utilizing in-game display formats, banners, and reward videos on Fragbite’s own site. Fragleague’s meticulous attention to detail allowed us to tailor these integrations to align perfectly with Loreal’s brand safety guidelines. For example, the colour of the blood in the games was adjusted to blue to maintain brand consistency and safety.

An interactive element was brought to life as the streamers directly engaged with the audience through giveaways and educational videos about our products. This proved highly engaging, with viewers leaving live comments and streamers being able to respond and address them during the stream. Prepare for an immersive experience that goes beyond traditional advertising, with L’Oréal seamlessly blending into the gaming realm, captivating and educating audiences along the way.