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Il “gamer” non esiste: come i brand dovrebbero comunicare alle community dei gamer

Thought Leadership28 February 2025 By Samuel Da Cruz Ferreira
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Il mondo dei videogiochi è un universo vasto e complesso, popolato da milioni di appassionati che dedicano ore del loro tempo libero ad esplorare mondi virtuali, competere in tornei epici e connettersi con altre persone che condividono la stessa passione. Per i brand, questo rappresenta un’opportunità unica per raggiungere un pubblico giovane, tech-savvy e con un alto potere d’acquisto. Ma come fare per comunicare efficacemente con i gamer e costruire relazioni durature?

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Samuel Da Cruz Ferreira
Senior Art Director
LinkedIn

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