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  • Wavemaker Switzerland FR
Wavemaker Sri Lanka

COVID: A MOMENT OF TRUTH

News8 January 2021
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Brand loyalty is no longer relevant as the choices have increased. Emotional connections with each other or brands have little relevance. The consumer is king but very opinionated, influenced and influential. Information consumption is not passive anymore. So the communications industry has a major influence on society.

CEO of Wavemaker Sri Lanka, Namalie Herath checks the evolution of communications in the “new normal” in her latest article on LMD Magazine.

Article link: https://lmd.lk/communications-industry/

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