Wavemaker Germany names Sabine Lipken Chief Solution Officer

Wavemaker has announced the promotion of Sabine Lipken to Chief Solution Officer for Germany. Sabine will lead the ongoing development of future-ready products that create growth for the agency’s clients and reports directly to Lucas Brinkmann, CEO of Wavemaker Germany, Switzerland and Austria.

Sabine’s new responsibilities also cover spearheading the expansion of Wavemaker’s precision marketing offer with a consistent omnichannel approach that harness consumer and purchase journey insights to create connected client solutions across brand and demand.

Commenting on the appointment, Lucas Brinkmann said, “In a time of increasing complexity, brands are constantly on the lookout for effective and efficient solutions that will help them create growth. Sabine has vast experience across the media ecosystem, and I know her as a highly efficient and accomplished leader. I’m thrilled to have her join the German leadership team as our Chief Solutions Officer.

About Sabine Lipken

Sabine has 25+ years of experience in the media industry, 21 years of those with Wavemaker (formerly MEC). The 51-year-old communications and business professional has been Wavemaker Managing Partner since 2011, responsible for keeping Wavemaker’s offer in TV one of the best in the industry. She’s worked with brands such as Vodafone, Mondelēz, Chanel, Huawei, Colgate-Palmolive, Bitburger, Pernod Ricard, Danone and Kaufland.