Last night our Formula 1 team were celebrating a third win for their ‘Unleashing the Greatest Racing Spectacle on the Planet’ campaign – this time in the Drum Digital Advertising Awards, for Best High Impact Strategy.
The work has also won at the Campaign Media Awards and World Media Awards for Best International Strategy and Best Lifestyle/Luxury Campaign.
We’re extremely proud because delivering a successful digital strategy and implementation is always a challenge; but delivering it consistently across 21 markets, ranging from Azerbaijan to Japan, while always pushing for innovation; that’s a completely different race to win.