Their most impressive result is…0. That’s the exact amount of impressions of Your Weekend’s objectifying content since 08/04/2019.
The campaign organically reached 4.5M people and generated 25M media impressions (Poland’s adult population is c.a. 28M) according to media monitoring services.
“The Last Ever Issue” content generated 500k+ visits to gazeta.pl.
The campaign was mentioned by Poland’s most influential TV shows such as “Pytanie na Śniadanie” and “Szkło Kontaktowe”. It was even featured as the main story on gazeta.pl’s biggest competitor’s news site – onet.pl.
The online edition of the magazine was the bestselling e-magazine in Poland of March 2019.
Projected offline sales make it the bestselling issue of Your Weekend in 10 years.
But most importantly, Wavemaker transformed a long-standing vehicle for objectifying women into a platform for education gender equality.