Wavemaker today released a deep dive study on one of the strongest future consumer groups in China: women.
The report identifies how today’s 6-17 years-old girls and 18-28 years-old GenerationZ women are future recruitment and retention targets for brands. In the report Wavemaker identifies 12 drives of change in China between now and 2030, covering the economic, environmental, political, social and technological forces that will impact Chinese women’s values, attitudes and behaviours in the future, across 10 dimensions under the themes of identity, work and play.
