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Ikea Ready for the Holidays

Americans love the holidays, and they also love Ikea. But the retailer wasn't top of mind for consumers during the busiest shopping time of year. We worked with media partners to create original content that would see online consideration for furniture shopping during the holidays increase, and results that delivered 70% higher than industry benchmarks.
AWARDS / CONTENT / HOLIDAYS / IKEA / PURCHASEJOURNEY / RETAIL / THANKSGIVING / USA / WMCONTENT

THE CHALLENGE

We needed to raise awareness of Ikea as a retailer during the crowded holiday season and turn the corner on consideration. The holidays are a stressful time for consumers. They are overwhelmed with choice and bogged down with preparation. We saw an opportunity for Ikea to make life that little bit easier, and to restore the holidays as a moment to spend quality time with friends and family at home.

OUR SOLUTION

We partnered with a range of media partners to create an ecosystem of content - designed to simplify the holiday hosting experience. Using a mix of platforms, influencers shared tips on catering, decor, mixology and entertainment, catering to a wide range of hosts and their various hosting needs.

DELIVERING RESULTS

  • Visit intent rose by 11% against an expected 6%.
  • The content delivered 70% higher engagement online than the industry benchmarks.
  • And during the months of November and December online consideration for furniture shopping during the holiday season rose 4% year on year.

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HIGHER ENGAGEMENT ONLINE

RECOGNITION

This work won at the 2018 OMMA Awards for Online Marketing, Best in Retail >
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