Wavemaker Content help launch evian’s 100% recycled bottles*

evian natural mineral water has introduced their new ‘Bottle made from bottles’ this week in-line with WRAP’s Recycle Week. The brand announced that specific evian bottles across the range are now made from 100% recycled* and recyclable plastic.

Wavemaker Content was tasked to communicate this message in a way that differentiates evian from other bottled water brands, in iconic premium evian style.

Working with key assets from the global toolkit for consistency, Wavemaker Content’s in-house Studio worked closely with Wavemaker’s media planning team and Kinetic, our specialist OOH arm, to create and produce a brand new suite of assets targeting Londoners on the move.

Look out for evian’s iconic red-capped 500ml ‘Bottle made from bottles’ appearing on bus sides, D6’s and social near you!

*excludes caps and labels. Only bottles with the label “Bottle made from bottles” are made from 100% recycled plastic.