Royal Navy
UK
Through the modernisation of the recruitment process, and a focus on inclusivity and support, expressions of interest for careers in the Royal Navy have increased by 10% yoy.
Travel the world. Make friends for life. Develop skills you never knew you had. And go places you never imagined. This is the draw of the Royal Navy. But lately, converting interest into commitment has been tough due to the economy and job market. We noticed that the early stages of the 9-12 month application process can be daunting, especially for women and ethnic minorities, who often drop out.
Research showed that while fewer women apply, their applications are higher quality, and ethnic minorities are more hesitant. To tackle this, we needed to modernize and streamline the recruitment process, making it more supportive and inclusive.
Enter the Royal Navy AI Virtual Guideāa groundbreaking, web-based conversational assistant launched in partnership with Voxly Digital. This innovative guide supports candidates throughout their application journey, offering real-time answers and personalized guidance. With six diverse personas, candidates can choose a guide they relate to.