Wavemaker brings ‘Most Haunted’ to life in immersive Halloween activation

Wavemaker is supporting Pluto TV to create a limited-time, spine-chilling immersive experience that brings the world of the iconic British TV series Most Haunted to life.

From October 28th to 31st at Outernet London, fans of the paranormal will have the chance to step into the eerie world of Most Haunted like never before.

This interactive event will transport participants into a haunted house of mystery, where ghostly encounters arise at every turn. Using high-tech 8K digital screens, chilling soundscapes, and Facescape AI technology, the hauntingly realistic atmosphere is the closest thing paranormal fans can get to becoming a true Paranormal Investigator. Attendees will be guided through the experience by Yvette Fielding’s voice, tasked with the mission of spotting the clues, solving the mystery and facing the unknown of the haunted house.

The experience is completely free, making it accessible for everyone, just like Pluto TV’s streaming platform.

This activation coincides with the premiere of brand new and exclusive Most Haunted Season 26, on Pluto TV’s Most Haunted channel. Fans can now catch ten brand-new, hour-long episodes that cannot be seen anywhere else, with ghostly encounters from past favourites to the latest investigations, all in one place – and it’s totally free.

Genna Trentham, Client Managing Director at Wavemaker UK, said:

“Pluto TV and Most Haunted deserved a campaign that matched the thrill and suspense of the show. By activating multiple touchpoints, including targeted out-of-home (OOH) placements around central London, the campaign will drive awareness for both the event and Most Haunted’s newest season. At the heart of this campaign is our integration of Facescape AI technology, allowing fans to digitally transpose their faces into haunting environments during the final stage of the haunted house experience. By partnering with Outernet London, we’ve been able to create an immersive experience that pushes the boundaries of what’s possible.”

We’re super proud of this activation – it goes beyond simply reaching audiences, instead offering an innovative and interactive journey that’s both engaging and meaningful.

Wavemaker UK was responsible for media planning, buying, influencer amplification, and project management of the campaign. It has ensured maximum audience engagement with the use of innovative media placements, influencer partnerships, and digital amplification to promote the experience and season launch.

Press release also published in LBB Online.