Terry’s Chocolate Orange celebrate’s Britain’s passion for all things eccentric

Remember those Dawn French ‘It’s not Terry’s, it’s mine’ ads? Yep, those were over a decade ago…

As one of the UK’s best loved brands, Terry’s Chocolate Orange, wanted to reignite excitement in chocolate shoppers. You see, while chocolate is a category renowned for delicacy and passion, the positioning across brands can be serious, one-dimensional and bound by strict sugar tax regulations.

Wavemaker were tasked with revitalising Terry’s Chocolate Orange after more than 10 years off-air, steering the brand appeal back from a discounter to the quirkiest (and best-loved) in the crowd.

We’ve focused on harnessing Terry’s Chocolate Orange enduring appeal as a quirky, British brand, associated with Christmas preparations and (a much-needed) dose of warm humour.

Deliciously Unsquare launched on Monday 2 November, which celebrates the brand being a ball and a bit quirky in a world full of square chocolates.

The campaign aims to promote celebrations and stories of all things ‘unsquare’ and will be launching across TV, OOH and social, critical battlegrounds within the impulsive chocolate purchase journey.

The delightfully British ad launched in Monday evening’s episode of Emmerdale and also during this week’s episode of The Great British Bake Off. But if you still havent spotted it on your screens, don’t worry, you can see it again during Friday night’s Gogglebox at 9:15pm, and hopefully many more times over the next few weeks in the lead up to Christmas…

Terry’s Chocolate Orange is back in a big way and this is only the beginning for them. There are further product launches coming in 2021, so watch this space!

To follow the brand’s unsquared activities and enrich your feed with some chocolatey goodness you can follow them on social @terryschocolateorange.