Wavemaker creates epic campaign for the launch of Paramount+

Wavemaker are thrilled to have been selected as the media partner for the launch of Paramount’s brand new streaming service, Paramount+, in the UK. The new SVOD, launching on 22nd June, will host blockbuster movies, new and exclusive originals, and some of the most iconic and well-loved shows around. Whoever you are there is a “A Mountain of Entertainment” on offer.

Wavemaker, who handle all the media strategy, planning and buying, have created a multi-touchpoint campaign to launch the brand to the UK market, with the ambition to showcase that Paramount+ has something for everyone. The campaign runs from June through to August with several layers that will establish the brand proposition and unpack the multiple proof points that will drive users to take up their 7-day free trial.

Rory Davis, Managing Partner on the Paramount+ account at Wavemaker said:

“We have created an epic launch plan to reflect the huge ambition of Paramount+ and the “Mountain of Entertainment” it has to offer, with multiple standout moments within a meticulously planned campaign. It’s been a challenging but rewarding process that has brought the very best out of Wavemaker and everyone involved should be really proud of what we’ve achieved”.

Working in collaboration with Paramount+, NCA (creative) & Premier (PR), Wavemaker have created a campaign that is filled with highlights including a London Eye projection, coverwraps, social takeovers, premium Cinema spots, a YouTube masthead, a Twitch partnership and a whole host of creative OOH formats including a 3D Piccadilly Lights domination at the heart of an experiential takeover of the West End.

Vicky Thompson, VP of Media for Streaming in the UK said:

We are very excited to launch Paramount+ in the UK and Ireland with a campaign that brings to life a breadth of creativity, innovation, ambition and scale. Wavemaker have been a key partner for us on this journey, bringing energy, enthusiasm and a collaborative spirit.