Wavemaker UK appoints Sam Bird as Managing Director, Content and Brand Experience 

Wavemaker UK has appointed Sam Bird as Managing Director, Content and Brand Experience. Reporting to Ian Stevens, Chief Investment Officer, Sam will lead the development of the agency’s content and creative capabilities, including content partnerships, innovation, sports and gaming.

Sam joins Wavemaker from OMD, where he has held multiple senior-level positions over the last decade, leading on services for blue-chip brands such as Levi’s, Burberry, Google and Pepsico. Most recently, as Managing Partner, Head of Creative Services, he played a key role in driving creative media across the agency and growth across OMDs creative capabilities. Sam also helped secure several notable global pitch wins for the agency and global network.

As well as his agency background, Sam brings experience from the client and publisher side to his role at Wavemaker with terms at Lowcost Travel Group and Stylist Group respectively. In the latter, he led and managed large, multifaceted departments, including strategists, project managers, producers, creatives and designers, while growing creative solutions revenue for the Stylist brand.

During the interview process, my role was referred to as one of the most exciting in the agency, and I’m looking forward to making it exactly that.
Sam Bird, Managing Director, Content and Brand Experience, Wavemaker UK

Ian Stevens, Chief Investment Officer, said:

“It’s an exciting time to bring Sam on board as we start 2024. He combines his passion for unearthing emerging trends for clients in his creative work with exceptional care for people, whether that be the teams he looks after or his clients. These traits leave us with no doubt that he can successfully connect the dots between our existing capabilities while bringing an energy to new and emerging environments. We’re very excited to have him!”

Sam added: “ My focus will be building upon the agency’s success by nurturing a culture of curiosity and collaboration to deliver unrivalled, award-winning work. I can’t wait to get to know the people in the agency, our clients and our partners so we can unlock and deliver that work together.”

Press release published in New Digital Age and Marketing Beat.