Wavemaker retains William Hill following a four-way competitive pitch

888 Holdings, the parent company of William Hill, has appointed Wavemaker to its £42m offline media planning and buying account. The win follows a four-way competitive pitch between Wavemaker, Zenith, iProspect and PHD, supported by The Aperto Partnership.

Wavemaker was the incumbent for William Hill, which accounts for £37m of the parent company’s media billings. The gambling company owns William Hill, 888casino, 888sport, 888poker and Mr Green.

Michael Sheehan, director of strategic marketing, UK, at 888 Holdings and William Hill, said:

We are really excited to renew our partnership with Wavemaker. As we look to lead the gambling category by creating the very best betting and gaming experiences for our customers, Wavemaker will help us deliver this vision.

Sian Runnacles, Client Managing Director at Wavemaker, said the renewed partnership will “build [an] exciting and very different future”.

She added: “This win is testament to the hard work, dedication, knowledge and expertise of Wavemaker specialists from across the entire agency, as well as a thoroughly engaging and ambitious brief from the client. We are truly delighted to continue our strategic partnership with the entire team and deliver even more award-winning work.

Press release originally published in Campaign.