Wavemaker UK appoints Kelly Parker as new COO
Kelly joins from OMD EMEA, where she was Chief Client Officer, and replaces Anna Hickey, who is now Global Client President for Wavemaker Global. Kelly will also join Wavemaker’s UK Executive Team.
Kelly has an impressive media career, with stints at MPG, Havas as well as serving in the UK and EMEA businesses at OMD. During that time, she has worked with leading brands such as PepsiCo, Google, Levi’s and McDonald’s.
In her new role, she will be responsible for all client business across Wavemaker UK and will report into Paul Hutchison, Chief Executive Officer.
On her appointment, Kelly said, “I’m excited to be joining Wavemaker UK at such a pivotal time for agencies and advertisers. I’m confident that their Positive Provocation attitude and the belief in the three speeds of growth really mark them as out as an agency that’s doing things differently. There is a fabulous chance to position Wavemaker as the agency that can deliver real growth for advertisers, enabled through exceptional talent and a world-class operating system. I’ll be doing everything I can to help make that happen.”
Paul Hutchison, CEO, said, “I’m thrilled that Kelly has agreed to join Wavemaker UK. She’s a first-rate performer and I know she will help take our client offering to new heights, alongside our Client Managing Directors. These times mean an even closer relationship with our clients is absolutely essential and Kelly is here to reinforce this.”
Wavemaker UK has also announced a raft of appointments under new Chief Digital Officer, Christiaan Lette’s remit. Tarik Windle becomes Head of Precision, Guy Vernon, Head of Precision Planning, Sophie Strong, Head of Display and Social, Katy Bonheim, Head of Affiliates and Greg Shickle, General Manager, PPC.
