Wavemaker UK selected for JML media strategy and planning brief

Wavemaker UK has been appointed by JML, a global leader for innovative consumer products sold through video marketing, to handle all media strategy and planning across the UK.

The decision follows a competitive pitch and builds on an existing relationship between JML and Wavemaker’s Ireland office.

JML selected Wavemaker for the £11m media account based on its ‘one agency’ approach which perfectly positions it to take on three briefs – Digital (inc, PPC), eComm and short form (standard) TV. This will allow Wavemaker to provide JML with a holistic view of all budgets, results and metrics – resulting in effective decision making and ensuring efficient and actionable media planning. With its finger on the pulse of, and being quick to respond to, the future developments in the media landscape, Wavemaker will deliver impactful media activations for JML that resonate with its customers.

In addition, the buying power of Wavemaker’s wider network, access to data and innovative products and tools it has at its disposal also made Wavemaker stand out.

Ian Stevens, Chief Investment Officer, Wavemaker UK explained:

Effective and actionable media planning has the ability to significantly increase sales. At Wavemaker, we pride ourselves on foresight and understanding of the media landscape and how to navigate this – something that becomes especially important in times of significant inflation (in media and UK cost of living). Our one agency approach gives us the technical prowess, the buying power and media expertise to deliver the very best campaigns for JML and we look forward to helping them positively provoke growth.

Brian Keogh, Chief Sales Officer, JML commented:

“Previously our media planning and buying has been handled by an excellent smaller specialist agency working closely with our in house team. However, as we continue to grow as a company, in a highly competitive market, we wanted to find an agency that could scale with our needs. During the pitch process, the Wavemaker team proved itself to be the partner of choice – not only can they offer one agency approach, the team showcased its ability to provide solid strategic consultancy with effective and impactful media planning, buying and activation. We’re looking forward to seeing what our partnership with Wavemaker can deliver.”