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Wavemaker USA

Tiffany Launches ABOUT LOVE Campaign

Work16 September 2021
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The Tiffany team is excited to announce the launch of “ABOUT LOVE” featuring the powerhouse celebrity couple Beyoncé and Jay Z. The campaign celebrates modern love and brings Tiffany firmly into the media spotlight with high profile activations across YouTube, Tik Tok, NYTimes, Hulu, Conde and Disney, and an hour-long synchronized domination of Times Square that premiered at 8pm on September 15th.

Beyoncé is only the fourth person to wear the famous 128.54 carat Tiffany Yellow Diamond. Tiffany & Co.’s partnership with the iconic couple embodies the brand’s core values: love, strength and self-expression.

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