The Wavemaker Sports and Live team is building upon the success of its first ever on-site Coinbase NFT gallery experience that debuted at Governors Ball in September, completing the latest stop on the three-festival tour: EDC Las Vegas.
The NFT gallery – curated under the supervision of Insomniac founder Pasquale Rotella – celebrated the festival’s 25-year history, showcasing NFTs that celebrate memorable moments from past years. The gallery was linked to an online marketplace featuring NFTs for purchase, a one-of-one NFT up for auction, and a daily free NFT that was claimed by the maximum 2,021 fans on all three days. The exterior walls were covered floor-to-ceiling with video screens playing a dazzling custom video stylized to fit the festival’s “Pixel Forest”.