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Wavemaker USA

New Work from Coinbase & DoorDash Clients at NBA All-Star

Work26 February 2022
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The Wavemaker Sports & Live team partnered with Wavemaker US clients Coinbase & DoorDash to execute activations at this year’s NBA All-Star.

In Coinbase’s first year as the Official Cryptocurrency Platform of the NBA, we took a 360 approach to the weekend. Alongside Bleacher Report, Coinbase created the first-ever ‘NFT creation station,’ with custom jersey outputs being dropped directly into customers’ Coinbase Wallets during B/R’s activation. The brand was also featured prominently in media, with pole pad signage across all NBA events and virtual signage during the NBA All-Star game.

DoorDash served as an Associate Partner of Rising Stars, providing in-arena seat upgrades to a few special Dashers in attendance. In addition, DoorDash hosted two FanDuel Daily Fantasy contests around NBA All-Star – Rising Stars: Pick’Em Challenge Delivered with DoorDash and NBA All-Star Challenge Delivered with DoorDash. Fans also got an exclusive DashPass offer in the NBA All-Star Events app.

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