Wavemaker Teams With Magic Johnson, Ecolab To #TakeBackYourSocialLife

With support from WPP, Ecolab Science Certified™ is launching its #TakeBackYourSocialLife campaign today with Magic Johnson, as part of a larger initiative to support the return of business across the food service and hospitality industries as vaccination rates increase and COVID-19 restrictions loosen across the U.S.

The multi-faceted content campaign, led by Wavemaker and executed via INCA’s brand-safe proprietary technology platform, launches across social platforms including Facebook, Instagram, Twitter and YouTube. The creative features sports legend Magic Johnson as well as the owner of an Ecolab Science Certified business – Porto’s Bakery – demonstrating to consumers how Ecolab Science Certified is helping them get back to the places they eat, stay, shop, and play.

Launched in the summer of 2020, Ecolab Science Certified is a comprehensive, science-based public health and food safety program that helps businesses reach a higher level of cleanliness and address new consumer expectations. As businesses reopen, Ecolab Science Certified is bringing the same scientific cleaning expertise used at hospitals to restaurants, hotels, grocery stores and sports arenas.

The Take Back Your Social Life campaign is 100% addressable, with different messaging activated in digital and social channels targeted at sports fans, hotel vacationers and frequent restaurant-goers. Along with Magic Johnson, Wavemaker, INCA and Hill & Knowlton developed a robust influencer marketing plan inviting nano and mid-tier influencers to take back their social lives this summer at various locations across the country that have earned the Ecolab Science Certified seal. National commercials produced by Grey, another WPP agency, also are helping to promote the Ecolab Science Certified program.

Check out the creative here: IG Story, IG In-Feed, Twitter.

“We’re pleased to help people get back to the places they are missing and support our customers – many of whom have been deeply impacted by the pandemic,” said Gail Peterson, Chief Marketing Officer at Ecolab, the global leader in water, food safety and infection prevention solutions and services with decades of experience helping keep hospitals, hotels and restaurants clean. She added, “Together, we are advancing cleaner, safer practices and building consumer confidence as we emerge from the pandemic.

Wavemaker’s Head of Content, US, Valeria Mares, is excited that Ecolab’s campaign will help to ease the transition from quarantine to life beyond the home. “We are honored to partner with a world-famous and admired personality like Magic Johnson and to connect the communities of his fans and followers with Ecolab to show customers how they can safely re-enter the world and enjoy all the activities that summer has to offer.”

A trusted partner at nearly three million customer locations, Ecolab (ECL) is the global leader in water, hygiene and infection prevention solutions and services. With annual sales of $12 billion and more than 44,000 associates, Ecolab delivers comprehensive solutions, data-driven insights and personalized service to advance food safety, maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, hospitality and industrial markets in more than 170 countries around the world. ecolab.com

Read the news at MediaPost.com.