Wavemaker triumphs at Cannes Lions 2023

Cannes Lions 2023 has come to a close and Wavemaker were awarded a Grand Prix Lions, as well as three Silver and three Bronze Lions awards.

Some of the industry’s most barrier-breaking and innovate campaigns came from Wavemaker teams, and the Lions brought home include Wavemaker India continuing their tremendous success with Mondelēz International and Cadbury Celebrations’ ‘Shah Rukh Khan-My-Ad’, which secured the Grand Prix and Silver Lions for Creative Effectiveness, alongside their partners Ogilvy India.

Wavemaker ANZ, Denmark, Finland, UK and Spain also bagged Cannes Lions glory, with their nods hailing from Entertainment for Gaming, Media, Outdoor and Social & Influencer Lions categories.

See below for a full list of winners and shortlisted campaigns.

These pieces of winning work are outstanding examples of media creativity inspired by culture, harnessing technology and data in new ways or supporting a cause – and they are created by us. Winning awards is not by magic, but down to the hard work and unique media creativity of our fantastic teams everywhere, and we want to be famous for work that provokes exceptional growth for our clients.”

Toby Jenner, Global CEO

‘Shah Rukh Khan-My-Ad’ – Mondelēz International

Wavemaker India in collaboration with Ogilvy India

🏆 Grand Prix Lion: Creative Effectiveness, Market Disruption
🥈 Silver lion: Creative Effectiveness, Single-Market Campaign
Shortlist: Creative Effectiveness, Food & Drink

‘Georgina’s Billboard Collection’ – Netflix

Wavemaker Spain in collaboration with DAVID

🥈 Silver lion: Outdoor, Single-Market Campaign

‘Through Their Eyes’ – Maybelline New York

Wavemaker ANZ in collaboration with HERO

🥈 Silver lion: Social & Influencer, Social Purpose

‘Be Aware of the Dogs’ – Musti Group

Wavemaker Finland in collaboration with Erma&Reinikainen

🥉 Bronze lion: Media, Use of Outdoor
Shortlist: Media, Corporate Purpose & Social Responsibility

‘Line for Change’ – Colgate-Palmolive

Wavemaker UK in collaboration with VMLY&R

🥉 Bronze lion: Media, Social Behaviour & Cultural Insight
Shortlist: Media, Use of Events & Stunts

‘Love Squad’ – Waoo

Wavemaker Denmark in collaboration with Uncle Grey

🥉 Bronze lion: Entertainment for Gaming, Influencer & Co-Creation
Shortlist: Entertainment for Gaming, Use of Gaming / Streaming Platforms
Shortlist: Social & Influencer, Innovative Use of Influencers
Shortlist: Brand Experience & Activation, Breakthrough on a Budget

Shortlisted campaigns

‘Fixed It’ – KFC,  Wavemaker Canada & Courage
Shortlist: Direct, Use of Social Platforms
Shortlist: Direct, Breakthrough on a Budget

‘Rebreaking News’ – Netflix, Wavemaker Denmark & Orbit Red
Shortlist: Media, Single-Market Campaign

‘Sakerhet’ – IKEA, Wavemaker Italy & DDB
Shortlist: Brand Experience & Activation, Corporate Purpose & Social Responsibility
Shortlist: Glass: The Lion for Change, Glass
Shortlist: Sustainable Development Goals, Gender Equality

‘Save My Voice’ – IKEA, Wavemaker Thailand & VMLY&R Thailand
Shortlist: Health & Wellness, Non-profit / Foundation-led Education & Awareness (Use of Technology)