Australia Post Appoints Wavemaker to Media Account

Wavemaker, part of GroupM, has been appointed by Australia Post to handle its full media planning and buying account, following a competitive pitch

Peter Vogel, CEO of Wavemaker Australia, said: “Australia Post is one of the most iconic brands in Australia with an inspiring ambition to be the backbone of e-commerce in Australia. The opportunity to work with a team committed to delivering transformation and supporting customers and businesses across Australia is an exciting challenge.”


“Throughout the pitch process, the Australia Post team demonstrated the appetite for innovative media strategy and execution to drive growth and create connections for all Australians. We can’t wait to get started.”

Australia Post Executive General Manager Community & Consumer, Nicole Sheffield said Australia Post was impressed by Wavemaker’s strategic media capability.

"Australia Post is one of the most trusted brands in the country and it’s vital we maintain a connection with our customers and the community. Our new partnership with Wavemaker allows us to deliver our marketing objectives in line with our social purpose; ensuring all Australian communities continue to thrive.”

“We are excited to partner with a company that reflects the values of Australia Post and has a commitment to marketing and media industry excellence and broader positive social impact.”

The win follows a strong 12 months for Wavemaker, with retentions and new business wins including Mitsubishi Motors, South Australia Government, Huawei, EB Games, IG Markets, Beats By Dre and Stratton Finance. 

Wavemaker is part of GroupM, which is part of WPP AUNZ, Australasia’s leading creative transformation company.