With nearly 27,000 entries at Cannes this year, there’s a mountain of incredible work to inspire marketers keen to learn from the best. Not to worry, we’ve done the hard work for you with an expertly curated edit in our annual Cannes Media Wrap.
Get set to enjoy show-stopping campaigns that embody Media Creativity, hacking channels, moments and behaviours to wow consumers and drive sales. From Samsung’s takedown of Gen Z advertising bias in Flipvertising to our Danish Team’s darkly funny solution to over-gaming in Love Squad, there is so much to enjoy.
We’ve scoured the shortlists and mined the medals for campaigns that will challenge you (and us) to create more imaginative, exciting and effective work in months to come.
