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Influencers at Madrid derby Nivea Men Real Madrid

Client

Beiersdorf

Market

Czech Republic

Positive Provocation

Our ambition was to challenge the global media campaign where winners from all over the world had a chance to visit the backstage and match of Real Madrid. In the Czech Republic, however, we wanted to go beyond it and provide with such an amazing experience significantly larger group of fans through influencer activities.

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Our
approach
01.
Challenge
02.
Insight+Strategy
03.
Activation

Results

The campaign brought media coverage in the form of more than 1,000,000 video views, 1,500,000 Instagram posts which ignited more than 200,000 followers reactions. Nivea Men products recorded YOY sales growth of 14%.

Growth Stories