Last week I spent two days locked in a dark room with nine of my industry peers, meticulously dissecting 260 case studies. Sounds horrible? Surprisingly not, but rather a positive, emotional and inspiring experience.
As the Cannes Lions Creative Data jury, my fantastic co-judges and I created a shortlist of 50 and awarded 13 medals. The best work in the world. Now that these Lions have all reached their rightful homes, download the PDF to look at what the work is telling us.