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  • Wavemaker Switzerland FR
Wavemaker Spain

Paramount Pictures – Sonic

Client

Paramount Pictures - Sonic, la película

Market

Madrid, España

Positive Provocation

Un circuito de exterior transformado en una única pantalla en la que el personaje y los mensajes
circulaban a gran velocidad, característica principal del protagonista, Sonic.

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See the results
Our
approach
01.
Challenge

Uno de los personajes más carismáticos del mundo de los videojuegos, SONIC, saltaba a la gran pantalla. El reto era llevar al mundo real su esencia: la velocidad.

02.
Insight+Strategy

Para ello, creamos una acción única en exterior que sorprendiera al público de cara al gran estreno de SONIC LA PELÍCULA en febrero de 2020, tomando ventaja de una época de alto consumo como son las navidades

03.
Activation
1 / 2

Transformamos los circuitos digitales de localizaciones muy transitadas como estaciones de metro o centros comerciales, en una única pantalla en la que el personaje y los mensajes circulasen a gran velocidad, característica principal de nuestro personaje SONIC.

Sincronizamos las pantallas individuales con mayor afluencia de las estaciones de metro Sol en Madrid y Universitat en Barcelona y el centro comercial Plenilunio en Madrid, transformándolas en un único soporte.

Nuestro personaje recorría cada uno de los espacios como si fuera una misma pantalla y una única escena, capturando los tan reconocibles y clásicos “aros” seguido por la información del estreno de la película.

Results

Una acción que impactó a más de 2.750.000 personas en menos de dos semanas, convirtiéndose en una de las acciones más notorias durante la época navideña y contribuyendo a conseguir que el estreno de SONIC LA PELÍCULA tuviese un resultado un 22% mejor que el objetivo inicial de taquilla.

2.750.000
personas fueron impactadas por la campaña
22%
incremento del objetivo inicial de taquilla

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