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Wavemaker Spain

Vodafone – Valla anticontaminación

Client

Vodafone

Market

España

Positive Provocation

Para el lanzamiento de “Ready?” de Vodafone creamos una valla capaz de depurar tanto aire como 600 árboles, situada en el centro de Madrid. Era nuestra forma de mostrar el futuro, un futuro en el que cualquier valla o marquesina, gracias a la tecnología, fuera capaz de combatir uno de los principales problemas de las grandes ciudades, la contaminación.

 

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Our
approach
01.
Challenge

Bajo su nuevo posicionamiento, “Ready?” Vodafone quería mostrar las posibilidades que la tecnología podía ofrecer a los ciudadanos, no en el futuro, sino ya.

02.
Insight+Strategy

Para demostrar que los avances tecnológicos están más al alcance que nunca, situó en Madrid y en Bilbao dos vallas impregnadas con una innovadora solución de dióxido de titanio, capaces de eliminar el mismo CO2 que 1.200 árboles gracias a un proceso similar a la fotosíntesis de las plantas denominado fotocatálisis.

03.
Activation

Las dos grandes vallas se situaron en las zonas más céntricas de Madrid y Bilbao, donde lograron impactar en más de 7.1M viandantes.

Results

La idónea colocación de las vallas consiguió, no sólo eliminar la polución como lo harían 1.200 árboles, sino impactar a más de 7.1M de personas. Además, más de 40 medios se hicieron eco de la acción, tanto en prensa como en radio y en televisión, consiguiendo alcanzar a más de 41M personas.

+7.1M
personas vieron las vallas de Madrid y Bilbao
+40
medios de prensa, radio y televisión se hicieron eco de la acción
+41M
de personas vieron la campaña

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