Scroll to explore
ClickTap to break through
ClickTap to be fearless
Local market sites
    WP_Site Object ( [blog_id] => 1 [domain] => wavemakerglobal.com [path] => / [site_id] => 1 [registered] => 2020-08-06 14:24:29 [last_updated] => 2024-11-20 10:42:11 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Global [siteurl] => https://wavemakerglobal.com [post_count] => 408 [home] => https://wavemakerglobal.com )
  • Wavemaker Global
    • WP_Site Object ( [blog_id] => 2 [domain] => wavemakerglobal.com [path] => /uk/ [site_id] => 1 [registered] => 2020-08-06 13:28:23 [last_updated] => 2024-11-19 14:05:31 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker UK [siteurl] => https://wavemakerglobal.com/uk [post_count] => 224 [home] => https://wavemakerglobal.com/uk )
  • Wavemaker UK
    • WP_Site Object ( [blog_id] => 3 [domain] => wavemakerglobal.com [path] => /dk/ [site_id] => 1 [registered] => 2020-09-03 09:23:55 [last_updated] => 2024-11-21 12:01:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Denmark [siteurl] => https://wavemakerglobal.com/dk [post_count] => 59 [home] => https://wavemakerglobal.com/dk )
  • Wavemaker Denmark
    • WP_Site Object ( [blog_id] => 4 [domain] => wavemakerglobal.com [path] => /de/ [site_id] => 1 [registered] => 2020-09-15 10:15:21 [last_updated] => 2024-11-12 14:42:21 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Germany [siteurl] => https://wavemakerglobal.com/de [post_count] => 55 [home] => https://wavemakerglobal.com/de )
  • Wavemaker Germany
    • WP_Site Object ( [blog_id] => 10 [domain] => wavemakerglobal.com [path] => /ro/ [site_id] => 1 [registered] => 2020-09-22 15:08:33 [last_updated] => 2024-07-24 13:31:44 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Romania [siteurl] => https://wavemakerglobal.com/ro [post_count] => 29 [home] => https://wavemakerglobal.com/ro )
  • Wavemaker Romania
    • WP_Site Object ( [blog_id] => 11 [domain] => wavemakerglobal.com [path] => /lk/ [site_id] => 1 [registered] => 2020-09-22 15:10:19 [last_updated] => 2024-07-16 14:57:38 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sri Lanka [siteurl] => https://wavemakerglobal.com/lk [post_count] => 248 [home] => https://wavemakerglobal.com/lk )
  • Wavemaker Sri Lanka
    • WP_Site Object ( [blog_id] => 12 [domain] => wavemakerglobal.com [path] => /es/ [site_id] => 1 [registered] => 2020-09-23 08:25:18 [last_updated] => 2024-10-23 09:46:23 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Spain [siteurl] => https://wavemakerglobal.com/es [post_count] => 157 [home] => https://wavemakerglobal.com/es ) WP_Site Object ( [blog_id] => 13 [domain] => wavemakerglobal.com [path] => /at/ [site_id] => 1 [registered] => 2020-09-23 08:29:32 [last_updated] => 2024-10-09 11:30:14 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Austria [siteurl] => https://wavemakerglobal.com/at [post_count] => 105 [home] => https://wavemakerglobal.com/at )
  • Wavemaker Austria
    • WP_Site Object ( [blog_id] => 14 [domain] => wavemakerglobal.com [path] => /th/ [site_id] => 1 [registered] => 2020-09-23 08:32:53 [last_updated] => 2024-08-28 10:01:33 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Thailand [siteurl] => https://wavemakerglobal.com/th [post_count] => 23 [home] => https://wavemakerglobal.com/th )
  • Wavemaker Thailand
    • WP_Site Object ( [blog_id] => 15 [domain] => wavemaker.sk [path] => / [site_id] => 1 [registered] => 2020-09-25 15:50:04 [last_updated] => 2024-10-31 13:35:15 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Slovakia [siteurl] => https://wavemaker.sk [post_count] => 110 [home] => https://wavemaker.sk )
  • Wavemaker Slovakia
    • WP_Site Object ( [blog_id] => 16 [domain] => wavemakerglobal.com [path] => /usa/ [site_id] => 1 [registered] => 2020-09-25 15:55:03 [last_updated] => 2024-10-22 10:38:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker USA [siteurl] => https://wavemakerglobal.com/usa [post_count] => 277 [home] => https://wavemakerglobal.com/usa )
  • Wavemaker USA
    • WP_Site Object ( [blog_id] => 17 [domain] => wavemakerglobal.com [path] => /it/ [site_id] => 1 [registered] => 2020-09-25 15:58:44 [last_updated] => 2024-10-23 08:22:16 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Italy [siteurl] => https://wavemakerglobal.com/it [post_count] => 99 [home] => https://wavemakerglobal.com/it )
  • Wavemaker Italy
    • WP_Site Object ( [blog_id] => 18 [domain] => wavemakerglobal.com [path] => /nl/ [site_id] => 1 [registered] => 2020-10-15 14:06:58 [last_updated] => 2024-11-06 15:23:40 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Netherlands [siteurl] => https://wavemakerglobal.com/nl [post_count] => 247 [home] => https://wavemakerglobal.com/nl )
  • Wavemaker Netherlands
    • WP_Site Object ( [blog_id] => 20 [domain] => wavemakerglobal.com [path] => /se/ [site_id] => 1 [registered] => 2020-11-18 09:43:03 [last_updated] => 2024-09-17 14:57:20 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Sweden [siteurl] => https://wavemakerglobal.com/se [post_count] => 77 [home] => https://wavemakerglobal.com/se )
  • Wavemaker Sweden
    • WP_Site Object ( [blog_id] => 21 [domain] => wavemakerglobal.com [path] => /fr/ [site_id] => 1 [registered] => 2020-11-27 10:57:44 [last_updated] => 2024-08-06 16:18:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker France [siteurl] => https://wavemakerglobal.com/fr [post_count] => 2 [home] => https://wavemakerglobal.com/fr )
  • Wavemaker France
    • WP_Site Object ( [blog_id] => 22 [domain] => wavemakerglobal.com [path] => /no/ [site_id] => 1 [registered] => 2020-12-08 17:24:21 [last_updated] => 2024-11-07 09:38:06 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Norway [siteurl] => https://wavemakerglobal.com/no [post_count] => 276 [home] => https://wavemakerglobal.com/no )
  • Wavemaker Norway
    • WP_Site Object ( [blog_id] => 24 [domain] => wavemakerglobal.com [path] => /sa/ [site_id] => 1 [registered] => 2021-02-09 08:53:15 [last_updated] => 2024-10-22 09:25:11 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker South Africa [siteurl] => https://wavemakerglobal.com/sa [post_count] => 277 [home] => https://wavemakerglobal.com/sa )
  • Wavemaker South Africa
    • WP_Site Object ( [blog_id] => 25 [domain] => wavemakerglobal.com [path] => /cz/ [site_id] => 1 [registered] => 2021-02-10 09:57:15 [last_updated] => 2024-07-23 15:06:24 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Czech Republic [siteurl] => https://wavemakerglobal.com/cz [post_count] => 0 [home] => https://wavemakerglobal.com/cz )
  • Wavemaker Czech Republic
    • WP_Site Object ( [blog_id] => 26 [domain] => wavemakerglobal.com [path] => /ie/ [site_id] => 1 [registered] => 2021-02-15 11:05:14 [last_updated] => 2024-10-22 09:11:12 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Ireland [siteurl] => https://wavemakerglobal.com/ie [post_count] => 276 [home] => https://wavemakerglobal.com/ie )
  • Wavemaker Ireland
    • WP_Site Object ( [blog_id] => 27 [domain] => wavemakerglobal.com [path] => /pk/ [site_id] => 1 [registered] => 2021-02-15 12:19:24 [last_updated] => 2024-03-26 09:30:18 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Pakistan [siteurl] => https://wavemakerglobal.com/pk [post_count] => 269 [home] => https://wavemakerglobal.com/pk ) WP_Site Object ( [blog_id] => 29 [domain] => wavemakerglobal.com [path] => /ca/ [site_id] => 1 [registered] => 2021-02-17 10:04:31 [last_updated] => 2024-07-16 15:31:39 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Canada [siteurl] => https://wavemakerglobal.com/ca [post_count] => 13 [home] => https://wavemakerglobal.com/ca )
  • Wavemaker Canada
    • WP_Site Object ( [blog_id] => 31 [domain] => wavemakerglobal.com [path] => /id/ [site_id] => 1 [registered] => 2021-03-31 10:35:36 [last_updated] => 2024-03-26 09:31:17 [public] => 0 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 1 [lang_id] => 0 [blogname] => Wavemaker Indonesia [siteurl] => https://wavemakerglobal.com/id [post_count] => 12 [home] => https://wavemakerglobal.com/id ) WP_Site Object ( [blog_id] => 32 [domain] => wavemakerglobal.com [path] => /tr/ [site_id] => 1 [registered] => 2021-04-07 07:59:05 [last_updated] => 2024-10-22 10:40:04 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Turkey [siteurl] => https://wavemakerglobal.com/tr [post_count] => 4 [home] => https://wavemakerglobal.com/tr )
  • Wavemaker Turkey
    • WP_Site Object ( [blog_id] => 35 [domain] => wavemakerglobal.com [path] => /ch/ [site_id] => 1 [registered] => 2024-01-16 13:00:39 [last_updated] => 2024-10-09 11:31:19 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland [siteurl] => https://wavemakerglobal.com/ch [post_count] => 2 [home] => https://wavemakerglobal.com/ch )
  • Wavemaker Switzerland
    • WP_Site Object ( [blog_id] => 38 [domain] => wavemakerglobal.com [path] => /ch-en/ [site_id] => 1 [registered] => 2024-04-10 09:17:25 [last_updated] => 2024-07-17 09:06:21 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland EN [siteurl] => https://wavemakerglobal.com/ch-en [post_count] => 2 [home] => https://wavemakerglobal.com/ch-en )
  • Wavemaker Switzerland EN
    • WP_Site Object ( [blog_id] => 39 [domain] => wavemakerglobal.com [path] => /ch-fr/ [site_id] => 1 [registered] => 2024-04-10 09:22:29 [last_updated] => 2024-08-06 16:19:54 [public] => 1 [archived] => 0 [mature] => 0 [spam] => 0 [deleted] => 0 [lang_id] => 0 [blogname] => Wavemaker Switzerland FR [siteurl] => https://wavemakerglobal.com/ch-fr [post_count] => 2 [home] => https://wavemakerglobal.com/ch-fr )
  • Wavemaker Switzerland FR
Wavemaker Spain

Vodafone – Valla anticontaminación

Client

Vodafone

Market

España

Positive Provocation

Para el lanzamiento de “Ready?” de Vodafone creamos una valla capaz de depurar tanto aire como 600 árboles, situada en el centro de Madrid. Era nuestra forma de mostrar el futuro, un futuro en el que cualquier valla o marquesina, gracias a la tecnología, fuera capaz de combatir uno de los principales problemas de las grandes ciudades, la contaminación.

 

Share
See the results
Our
approach
01.
Challenge

Bajo su nuevo posicionamiento, “Ready?” Vodafone quería mostrar las posibilidades que la tecnología podía ofrecer a los ciudadanos, no en el futuro, sino ya.

02.
Insight+Strategy

Para demostrar que los avances tecnológicos están más al alcance que nunca, situó en Madrid y en Bilbao dos vallas impregnadas con una innovadora solución de dióxido de titanio, capaces de eliminar el mismo CO2 que 1.200 árboles gracias a un proceso similar a la fotosíntesis de las plantas denominado fotocatálisis.

03.
Activation

Las dos grandes vallas se situaron en las zonas más céntricas de Madrid y Bilbao, donde lograron impactar en más de 7.1M viandantes.

Results

La idónea colocación de las vallas consiguió, no sólo eliminar la polución como lo harían 1.200 árboles, sino impactar a más de 7.1M de personas. Además, más de 40 medios se hicieron eco de la acción, tanto en prensa como en radio y en televisión, consiguiendo alcanzar a más de 41M personas.

+7.1M
personas vieron las vallas de Madrid y Bilbao
+40
medios de prensa, radio y televisión se hicieron eco de la acción
+41M
de personas vieron la campaña

Growth Stories

View all growth Stories