Fearless Fridays x Proud to be: Andrea Davis, Global Client Operations Director

Fearless Fridays spotlights the incredible talent we have here at Wavemaker. Our attitude is Positive Provocation. It empowers our people as much it does our clients. This week’s edition is brought to you by Wavemaker Roots as part of their #ProudToBe series in celebration of Black History Month.

We caught up with Andrea Davies,  Global Client Operations Director to hear more about her role within Wavemaker Roots, thoughts on diversity in our industry and her biggest achievements to date.

Why did you join Roots, and what value does it bring to you?

I founded Roots in 2018.  I was frustrated with the lack of diverse views and not having anyone that looked like me in any room I was in.

I wanted to change the tide for the next round of newcomers into the industry.”

What’s one change that you would like to see in our industry?

More Black people at the top! Diversity at entry-level is increasing year on year with agencies and brands going to extra mile to bring diverse talent through the door. However, there’s still an issue with retention and promotions with a big lack of representation at mid and senior levels throughout the industry.

What would you like people to think about or act on for BHM this year?

To think about tangible actions they can take to support the Black community- be that educating themselves and the next generation, or supporting black businesses.

What out of your qualities or achievements are you most proud of?

I am proud of being a single, working mum (cliché I know!). My girls are amazing and make all the hard work and sacrifice worth it.

What is Wavemaker Roots?

Wavemaker Roots was created in 2018 to champion ethnic diversity, with the aim to increase representation both within the agency and in the work we do for our clients and become an industry thought leader on ethnic and cultural diversity.