Insight Bites: Connecting with Future Consumers - Chinese Women in 2030
As China grows into the world’s largest economy, Chinese women are on a surge. Millennial girls, born in the 80’s and 90’s, grew up during the boom years of double-digit growth as only children, doted on by parents and grandparents. As grown women, their independent, confident and outspoken style has laid the ground for a new model of femininity, and feminine consumerism, in China.
The report identifies how today’s 6-17 years-old girls and 18-28 years-old GenerationZ women are future recruitment and retention targets for brands. In the report Wavemaker identifies 12 drives of change in China between now and 2030, covering the economic, environmental, political, social and technological forces that will impact Chinese women’s values, attitudes and behaviours in the future, across 10 dimensions under the themes of identity, work and play.