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Louisa Wong is Wavemaker’s new CEO, Americas

Today we’re announcing Louisa Wong as Wavemaker’s CEO for the Americas. She will lead the Positive Provocation strategy and build a winning culture across the US, Canada and our LATAM markets.

Louisa joins us from Carat US where she was COO and has a range of senior local, regional and global roles across Dentsu Aegis under her belt. Listed as one of The 2019 Adweek 50 for her role in business transformation, Louisa is a strong leader in the industry, championing female leadership, digital strategy, data and measurement. In April 2020 she won the She Runs It Changing the Game award for “changing the way an organization is aligned to pro-actively meet new challenges”.

Under Louisa’s leadership Carat US experienced a 18.5% YOY billing growth rate and was ranked the #2 media agency in the US by COMvergence.

When not immersed in all things digital, she’s rumoured to be seen on the tennis court, giving Novak Đoković tips on how to improve his back hand… Pushing boundaries in sports and business; we’re very pleased to welcome Louisa to Wavemaker!

With the leadership of Louisa Wong in Americas, Ruth Stubbs in EMEA and Gordon Domlija in APAC, the regional structure that will connect Wavemaker as a strong global network, is complete.

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