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Media iQ: Change with Heart


In the second edition of Media iQ, Wavemaker China’s Head of Innovation, Peng Peng, gets candid about his hometown of Shanghai and why emotion trumps technology in post-COVID innovation.

Media iQ - Change with Heart

China is the world’s greatest innovator, a digital virtuoso reshaping the consumer experience at high speed. Technology has always been the No1 driver – but post-pandemic a new, more human influence is emerging, and smart brands are taking note.

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