De’Longhi America Appoints Wavemaker as Media Agency of Record (AOR)
– Wavemaker announced today that it has been named Media Agency of Record (AOR) by De’Longhi America, the leading in-home espresso machine brand, with products ranging from coffee and expresso machines to food preparation and home comfort. The appointment is effective immediately.
The selection follows an agency review process initiated in January 2021, and managed by Ebiquity in Milan, Italy. The global leader in the field of coffee, food preparation, and comfort segments, sought to consolidate its global agency roster within key growth markets, and selected Wavemaker for its strong track record of transformative creativity, pioneering Provocative Planning operating system (OS) and proven expertise driving growth for brands using eCommerce. “Wavemaker stood out for its strength across all areas and especially in growth segments for us, like digital and eCommerce,” said Maria Colon, Head of Marketing & Customer experience, North America, De’Longhi America. “We were impressed by their deep understanding of our consumer, and their ability to connect with new audiences and drive business results.”
“De’Longhi America has a track record of having exceptional products, innovative technologies and stunning design, and we’re excited to bring these products to consumers throughout their purchase journey,” said Jane Barasch, Executive Director, Client Lead, Wavemaker.
We’re thrilled to partner with De’Longhi America to accelerate their brand and business growth in innovative and positively provocative ways in these two key growth markets.”
Hamish Davies, Chief Growth & Marketing Officer, Wavemaker Global
Wavemaker will be responsible for communications planning and paid media activation across all channels for De’Longhi America’s three primary brands – De’Longhi, Braun and Kenwood – in the U.S., and Canada. The agency’s first work for the brand will be an exciting cross-channel coffee campaign launching in early September 2021.
De’Longhi America has seen strong sales in recent years resulting from the leading expresso brand’s ongoing innovation, consumer insight driven approach and high-quality product range. Likewise, Wavemaker has had significant new business wins and strong organic growth in the past 18 months, resulting in its designation as Adweek U.S Media Agency of the Year this year.
