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Digital elevation at Wavemaker Global Client Solutions


This month saw the promotion of Eunice Loh (previously Associate Director) to Digital & Platforms Director, Global Client Solutions & SEA as well as a new hire, Abhijeet Pradhan joining the team as Associate Digital Director. Both will report into Rose Huskey, CEO, South East Asia.

In Eunice’s new role, she will be leading digital media strategy, planning and operations to deliver the most effective and innovative communications plans across all clients of Global Client Solutions and our local markets, providing thoughtful and exciting recommendations on Adtech and Martech. Well-versed in GroupM’s [m]Platform technology offerings, she will continue to provide strategic leadership in regional, global and large local pitches and identify opportunities for new business in creating a client centric digital activation hub.

Abhijeet is no stranger in the digital field; he has accumulated more than 10 years of experience in managing and developing Digital Marketing Strategies for massive brands online. Well versed in managing SEM and PPC campaigns, he has a strong understanding of Web Analytics, Online Marketing Concepts, Procedures, and Strategies and is familiar with web usability, landing page testing, website design, quantitative skills and ROI analysis. Notable brands in his portfolio include Microsoft, MS Windows, FedEx, Hershey’s, with industry experience in E-Commerce, insurance, banking, travel etc.

“Starting a new job in a new city can make one anxious, but it’s also exciting. Am being open to the amazing changes which are occurring in the field that interests me.” Abhijeet said.

“Digital plays a huge role in the media game and it has become increasingly apparent in recent years. We will continue to embrace this and play it to our advantage by having the best talents in place to be well-equipped to tackle imminent challenges and working towards providing the effective solutions for them.” Rose remarked.

More on Eunice Loh

She is also the youngest Co-Chair of Interactive Advertising Bureau (IAB)’s committee groups, leading the Measurement Standards and Data committee and has organized industry-wide 101 and 201 training sessions. A trainer, panel moderator and a mentor to many, she is a regular contributor to industry whitepapers such as a recent piece on Measurement, Brand Safety Handbook, just to name a few.

More on Abhijeet Pradhan

Previously, he was a Senior Manager at Interactive Avenues, overseeing all Paid Search and Social development from kick-start to final delivery, creating and leading all quality checks and effective analysis for all existing and new campaign plans. Prior to Interactive Avenues, he was a Business Manager at GroupM – conducting client, partner and competitor research to obtain a strong understanding of client objectives, identifying opportunities and branding strategies, analyzing prospective products, on top of operational duties (reporting, campaign budgeting, strategy and invoicing). He was also a Manager at Resultrix Media and a Portfolio Analyst at Directi.

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