Our Global CEO, Toby Jenner, has challenged the entire Wavemaker team – 7,200 people across 88 markets – to come up with the very best idea to keep growing the agency for 2020.
We have some of the smartest and most creative minds – why not call upon ourselves to find new ways to drive our agency and our clients’ businesses forward?
Toby Jenner, Global CEO
It’s official! To mark Wavemaker’s birthday, we’ve created the annual global event across our company: The Keep Growing challenge. This means that every year all 7,200 Wavemakers will come together to find the best finish to this sentence: “To help Wavemaker keep growing around the world, we will…”.
Toby Jenner is asking the agency to invent, build, borrow, codify or craft an idea that will have a tangible effect on Wavemaker’s business – create waves! So, what’s the rules? It must be designed for clients and the agency, impact and work in every market, and finally, delivered within a $25k budget.
How is the winning idea chosen? Our global leadership team will sieve through each office’s winning idea and pick the one that they believe will move the needle for the business.
The initiative will start this year and build into a yearly tradition.