Telia Company chooses Wavemaker as media agency partner across the Nordics and the Baltics

The Nordics’ fourth largest advertiser appoints Wavemaker/GroupM as their new media agency

After a competitive pitch process, Wavemaker has been named media agency of record for telecom and media group Telia Company across the Nordic region, including Lithuania and Estonia, with Wavemaker’s GroupM sister agency, Mediacom, covering Norway.

Wavemaker will provide media strategy, planning, buying and execution for all Telia Company brands and work with the Telia marketing team on numerous strategic initiatives, aimed at optimising and creating efficiency across the media buying process.

By choosing to work with Wavemaker, Telia has consolidated their business with a partner that can deliver a unified approach across the region’s six markets.

We aim to create even stronger brands and a marketing function where we work together, share our skills and achieve local excellence. Customer relevance, digitalisation and efficiency are central, and with this curious and competent partner we will be able to accelerate our journey at a higher pace. We look forward to the collaboration with Wavemaker.”

 Per Carleö, Senior Vice President and Head of Brand at Telia Company

Telia’s brands have different positions in different markets, and the Telia marketing team strongly believes in local relevance. The new consolidated approach does mean more centralisation but is about creating uniform directions and work processes to become a faster and more efficient team – and to ensure the sharing of important learnings. The hub will be with Wavemaker in Sweden.

Lina Lindén, CEO of Wavemaker Sweden, say, “We are incredibly proud and happy that Telia chooses us as a partner. It is a dream challenge. It falls perfectly in line with our strategy to use our network capabilities to help clients simplify and streamline their marketing across markets. Working together as an agile and efficient team means we’ll have better opportunity to help Telia to further growth by positively provoking transformative solutions across the region.