Wavemaker has appointed Andrew Spurrier-Dawes (ASD) to the role of Head of Precision, EMEA. Based within Wavemaker’s Consulting Hub in London, ASD will be tasked with developing and delivering Wavemaker’s unique Provocative Planning offer with an EMEA focus on client digital transformation, activation excellence and Precision product development.
ASD joins Wavemaker from MediaCom where he was Global Digital Director, leading digital strategy, planning and buying for numerous global clients including Mars Pet, Mars Food and GSK. He also worked in the UK business, leading the digital business in Sky, Tesco and eBay among many others.
He brings more than 13 years of digital experience to this new role at Wavemaker and will report into EMEA CEO Ruth Stubbs and Marc Pearson, Global Head of Performance & Activation.
Precision marketing is now central to a business’ success. As we continue to upscale and develop our offering for clients across EMEA, our largest and most complex region, ASD’s knowledge and passion for all things digital will further enable us to bring all our specialisms – data, audience science, analytics, ecommerce, search, social and content – into play to positively provoke growth for our clients.”
Marc Pearson, Global Head of Precision
ASD, added, “I’m really excited by Wavemaker’s attitude of Positive Provocation and in particular its focus on driving digital transformation and growth for its impressive portfolio of clients. It’s going to be great working with Marc and the Precision teams across EMEA to help the agency achieve its ambitions in the region.”
Ruth Stubbs continued, “ASD’s experience in digital strategy and transformation for major global advertisers speaks for itself. His expertise will further enable us to lean into key GroupM initiatives, such as the newly launched data company Choreograph, to drive further efficiencies and performance for our clients.