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Wavemaker appoints Oli Saunders as Global Head of Addressability and DCO

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Wavemaker has appointed Oli Saunders to the role of Global Head of Addressability and DCO. As part of Wavemaker’s Consulting Hub and based in London, Oli will be tasked with ensuring the ongoing and continual growth of addressable content opportunities across the agency and for clients, building out the agency’s capabilities in market and globally, and embedding addressable content opportunities into the planning process.

Oli joins Wavemaker after acting as a strategic advisor to the GroupM Addressable Content Unit, prior to which he was Chief Product Officer at Omnicom’s programmatic creative specialist shop Adylic. He is also the COO and co-founder of the award-winning lifestyle blog platform FitnessOnToast.com.

Oli takes up this new role at Wavemaker immediately and will report into Stuart Bowden, Global Chief Strategy Officer.

Stuart Bowden said of the appointment, “Our clients recognise the increasing growth opportunities in addressability and addressable content. It’s important that we have world-leading strategic expertise and delivery capability in these rapidly expanding areas. Oli is an energetic and experienced leader who has driven the addressable content agenda, and we are looking to him to develop and lead our offering – championing it, and the opportunities for growth that it offers, to clients.”

Oli Saunders added, “I’m extremely excited by Wavemaker’s ethos of Positive Provocation, and in particular its focus on driving digital transformation and growth for its impressive portfolio of clients. I’m looking forward to working with Stuart and the team to establish Wavemaker as a world-class provider of addressability and addressable content solutions, and to bring something wholly transformative to the way our clients address their customers.”

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