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Wavemaker China appoints new Chief Client Officer


In this new role, Jeff will be responsible for Wavemaker China’s client leadership practice, providing senior counsel to Wavemaker clients in developing organizational change and transformation agendas. Jeff will also head up the 300-person Beijing office and as a senior member of the Wavemaker, the management team will help further develop the agency’s capability and value offer to clients.

Upon Joining, Jeff Said: “It’s an exciting time for me to join Wavemaker. The future-facing agency has huge potential in these challenging time for marketing communications. I am impressed by the depth of talent at Wavemaker, along with the diversity of client business and scope. I look forward to being able to apply my expertise to further enhance our service proposition to clients and help them realise their full growth potential.”

Since inception in December 2017, Wavemaker (formerly MEC and Maxus) has seen spectacular growth in China. Wavemaker ranked the top agency for new business wins in 2018 (R3, January 2019), with more than 25 new clients in the areas of media, content, e-commerce, social and integrated marketing services.

“In a market where disruption to customer behaviour is constant, our success has come from our ability to help our clients identify new growth opportunities and activate them at speed.” Said Gordon Domlija, Wavemaker China CEO and APAC president. “We are able to do this because of the talent we continue to nurture, and approach that is unrestrained by traditional legacy thinking. I am absolutely delighted to welcome Jeff to our phenomenal team. The business insight he has accumulated through his experience is exceptional, and the additional perspective he will bring to Wavemaker will help take the agency to yet another level.”

About Jeff Yan

Spanning 20 years of experience in brand marketing and communication, Jeff is a proven industry leader and digital pioneer. He has led agencies and help senior positions in automotive and technology industry brands. Before joining Wavemaker, Jeff was VP of JD Group and JD Finance GM of Marketing. He also held senior roles at BlueFocus Mobile, VML, BMW, Sina and Baidu. Through his experience, he has developed a deep business knowledge and unique understanding of what it takes to successfully counsel clients as they navigate the pace of change in the world’s most dynamic media market.

Jeff will be based in Beijing and report to Wavemaker China CEO & APAC President Gordan Domlija.

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