Wavemaker Taiwan announces leadership promotion of Chris Lo to Managing Director

Wavemaker, the global media, content and technology agency, today announced that Chris Lo, current General Manager of Wavemaker Taiwan will be promoted to Managing Director effective immediately.

In his previous role as General Manager, Chris has effectively led the transformation of the agency at large since his joining of the agency in 2019. Wavemaker Taiwan’s business has thrived in elevation of both market positioning and business size, along with growing client satisfaction reflected by the high scoring in the GroupM vantage survey.

Testaments from clients & peer stakeholders alike have given proof to Chris’ leaderships excellence, to which contributed to overall growth in business performance, teamwork cohesion group-wide, and client’s agency preference.

A veteran of the advertising industry and GroupM, Chris has two decades of experience in media related roles across Greater China in Taiwan, Beijing, and Shanghai. Prior to Wavemaker, Chris was the Client & Strategy Lead of Volkswagen at Mediacom China, where he developed break-through strategies & meaningful solutions to support the growth of client business. His experience spans across a myriad of industries and brands, including Luxury (Chanel, Tiffany & Co., Diageo), Automobile (Volkswagen, Audi, Skoda, Mercedes Benz), Tech & Telecom (Nokia, LG, ASUS, Microsoft, Intel), Healthcare (Pfizer), and Consumer Products (Mastercard, H&H, Mars & Wrigley).

In his time at Wavemaker, Chris has demonstrated exemplary leadership. He has worked with honesty, integrity and passion to transform our Taiwan business into an agency with market leading strategic and digital capability. I am delighted we are able to recognize Chris’ achievements with this well-deserved promotion, and to give him the mandate to further accelerate Wavemaker’s growth in Taiwan.”

Gordon Domlija, CEO of Wavemaker APAC.

“I have full confidence that Chris is the right person to take Wavemaker Taiwan to further new heights.” said Susan Chao, CEO of GroupM Taiwan, “With Chris’ affirmed experience of the past two decades across Greater China & key client industries, he has the right stature to help clients navigate through current market uncertainties with pragmatism and stable perseverance, enabling a seamless transition from legacy glories to successful future transformations. Chris is also a testament to the priority we place on the career development possibilities of our talents at GroupM, where we make advertising work better for people.”

Chris Lo said, “The speed of change for the media & advertising industry has been revolutionizing in the past few years, requiring transformative ways of approach to provide new growth opportunities for businesses today. I am thankful for all the support from our clients, network, and all the Wavemakers since my joining in 2019. Together we will continue to positively provoke growth by breaking down status quo, to help shape new consumer decisions & experiences through media, content, and technology.”