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Wavemaker wins Pernod Ricard Global Travel Retail

Today we’re celebrating the win of the Pernod Ricard Global Travel Retail media buying business.

We’re proud to have been named Pernod Ricard’s new agency partner after a competitive pitch and to add this, the second largest market for Pernod Ricard Group, to our client portfolio. The Global Travel Retail media account covers all international territories with a focus on high-growth Asian markets like China, India, South Korea and Japan, and developed markets including the US, Europe and Australia.

Wavemaker immediately understood our strategy – and we’re looking forward to working with you to help us achieve our growth targets.

Dino metaxas, digital, media & pr director, pernod ricard global travel retail

In late 2019 Pernod Ricard China appointed Wavemaker to handle media planning and buying, ecommerce media strategy and content planning.

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