Wavemaker’s Paramount Bumblebee campaign wins Best Creative Execution in Outdoor Awards
Our work for Paramount Pictures has been crowned Best Creative Execution in the Outdoor Media Association’s Creative Collection competition
Wavemaker’s eye-catching outdoor campaign for Paramount Pictures’ BumbleBee movie release has been crowned Best Creative Execution in the Outdoor Media Association’s Creative Collection competition, Quarter 4 2018.
The executions were part of a wider campaign by Wavemaker for the film’s 20 December 2018 Australian release, including activations in Sydney and Melbourne featuring a VW Beetle transformed into a larger-than-life boombox.
Set in the year 1987, BumbleBee is the sixth installment of the live-action Transformers film series and centres around the character of the same name.
Aaron Hampson-Smith, Director, Investment & Activation at Wavemaker Australia, said: “This was a fun campaign to work on with Paramount Pictures and we believe we delivered memorable and impactful work. Outdoor offers a variety of innovative ways to reach our audience and it’s a powerful medium in drumming up excitement for movie releases, particularly a family-friendly flick like BumbleBee.”
The OMA’s Creative Collection competition, held quarterly, recognises the best outdoor campaigns nationally.
