Meet Future Chatbot, your bot friend. It entertains with stories. It shows you glimpses of how life was in the past. Before internet and digital everything. And how it will be in the future.
We chose to surprise teens with stories about life 20 years ago to link with anniversary but also because they cannot imagine a life without Internet or social media. And we follow-up with how life will be in the next 20 years, because teens are dreamers at heart.
The key was however the perceived personality. Future Chatbot was portrayed as: friendly, humorous, informal. It addressed questions, challenged the teens, and shared his own experience and opinions. Success depended on making teens treat it as a friend and making them forget they are talking to an algorithm.