Danone chooses Wavemaker South Africa as Agency of Record

Wavemaker today revealed it has been appointed by French food company, Danone to handle its media buying, planning and integrated channel strategy development in South Africa. The appointment is effective immediately.

Danone is a global food company, best known for its famous dairy brands including Nutriday, Activia, Divine, Ultramel Custard and Yogi Sip.

Nelli Cele, Chief Marketing Officer for Danone South Africa, said: “We were impressed with Wavemaker’s strategic and planning expertise, that managed to promote our local first approach, whilst simultaneously retaining the global Danone principles and vision.”

We are thrilled to partner with a company such as Danone who is commited to developing meaningful and sustainable food solutions.

LWANDILE QOKWENI – CHIEF EXECUTIVE OFFICER, WAVEMAKER SOUTH AFRICA

He continues: “The Danone brands such as Nutriday and Ultramel have become staples for millions of South Africans. We are looking forward to keep asking those tough questions that will further grow and entrench the Danone brands in South Africa.”