Wavemaker South Africa named 2020’s most successful agency.

Wavemaker is South Africa’s best performing media agency according to COMvergence’s New Business Barometer (Q1-Q4 2020).

In the just released report from the independent research company, Wavemaker leads the agency ranking with a new business result of $25m in new client wins.

Wavemaker’s leadership position follows recent new business successes, including snapping up accounts for Telkom Group, Huawei Mobile Services, Viacom and Campari.

Lwandile Qokweni, CEO of Wavemaker South Africa, said, “We’ve worked incredibly hard to consistently build the scale and expertise it takes to provoke growth for all our clients in a tough environment – and still win new business.”

In March of 2020 Wavemaker relaunched with an evolved proposition, product and attitude to refocus the agency for growth and global consistency. The new positioning, Positive Provocation, focuses on creating growth for brands through bold change, enabled by the agency’s new modular AI powered planning process.

“Our data-driven approach to strategy, alongside our provocative planning proposition positioned Wavemaker as the go-to partner for brands who are looking to grow fearlessly” – Lwandile Qokweni, Wavemaker SA CEO